Susan Bobulsky
- Role
- Senior Vice President, Diagnostics at Adaptive Biotechnologies Corp.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Susan Bobulsky
Accomplished executive leading the commercialization of biotechnology and diagnostic…
Experience
Senior Vice President, Diagnostics
Adaptive Biotechnologies Corp.
Aug 2020 — Present
Executive leadership role with accountability for Adaptive\'s hematology diagnostics franchise advancing the commercialization of clonoSEQ, the company\'s flagship FDA-cleared and Medicare-covered product for the detection and monitoring of minimal residual disease (MRD) in lymphoid cancers. Direct oversight of Sales, Marketing, Product Management and Commercial Operations functions for the clonoSEQ brand. Define and articulate a clear vision for the brand that reaches all customer segments and engages all functional areas. Own commercial prioritization and resource allocation decisions for the product. Provide strategic direction for product life cycle planning. Drive cross-functional product initiatives in collaboration with the Medical Affairs and Market Access functions. Accountable for delivery of revenue and growth targets.
Skills
- Market Analysis
- Business Development
- Business Strategy
- Data Analysis
- Strategy
- Marketing Strategy
- Management Consulting
- Competitive Analysis
- Analytics
- Start-Ups
- Market Research
- Strategic Planning
- Cross-Functional Team Leadership
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