Susana Pastrana
Senior Account Supervisor @Edelman
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WORK HISTORY
Senior Account Supervisor @Edelman
Los Angeles, CA, US
Accounts: Dove and Taco Bell•Execute comprehensive marketing strategies that drive brand awareness, engagement, and loyalty within cultural, lifestyle, beauty/wellness, and food segments for Fortune 500 brands •Create a cohesive communications strategy that encompasses key narratives that resonate with target audience across all channels•Collaborate with cross-functional teams, including digital marketing, product marketing, and regional marketing teams, ensuring a cohesive and integrated approach to all marketing activities•Manage budgets and resources effectively to maximize the impact of marketing and communications initiatives•Work collaboratively and proactively with various internal teams, maintaining excellent relationships with partners across Strategy, Creative, Digital/Social, Earned, Production, DXI, etc.•Develop full range of written materials including media pitches, press releases, proposals, client correspondence and tracking reports
EDUCATION
Boston University College of Art and Sciences
Minor, Spanish Language and Literature
Boston University
Bachelor’s Degree, Public Relations
ABOUT SUSANA PASTRANA
Dynamic and results-driven communications professional with extensive experience in developing and leading strategic marketing and communications initiatives across various sectors, including public relations, social/digital, event/experiential, and paid media. Proven track record of driving brand awareness, engagement, and loyalty for Fortune 500 brands within cultural, lifestyle, beauty/wellness, and food segments. Adept at managing budgets, collaborating with cross-functional teams, and crafting compelling narratives that resonate with diverse audiences. Recognized for exceptional dedication, positivity, and contributions to fostering a supportive workplace environment.Current/past clients include:• Beauty & Personal Care: Dove, Love Beauty and Planet• Food/Bev: Taco Bell, Knorr, Pure Leaf, Liquid I.V, Hellmann\'s, Breyers, Magnum Ice Cream• Entertainment: Warner Bros/HBO Max, Disney/Hulu/FX, Facebook Watch, Showtime, Netflix, among others
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