Susan Olson Metz
Website production, management and strategy
- Role
- Web Services Manager at GTT
- Location
- Pinehurst, NC, US
- LinkedIn followers
- 500 followers
About Susan Olson Metz
I’m a web marketing leader with 8+ years of experience driving performance through website strategy, experience design, and full-funnel optimization. I’ve worked across healthcare, B2B SaaS and telecom, leading site redesigns and building scalable systems that support long-term growth. I specialize in improving user journeys to increase qualified pipeline by using data to continuously optimize brand visibility and user engagement. My strengths are in systems thinking, cross-functional leadership, analytical decision-making, and calm execution under shifting priorities. I bring a balance of strategic insight and hands-on execution, and I’m comfortable working across teams, vendors, and agencies to keep projects moving toward successful outcomes.Technical ExpertiseCMS & Web Platforms: WordPress, SharePoint, Site ExecutiveSEO, CRO & Analytics: GA4, Looker Studio, Google Tag Manager, HubSpot, Marketo, Google Search Console, Screaming Frog, SEMrush, Ahrefs, Moz, VWO, Microsoft Clarity, Hotjar, UTM frameworks, PageSpeed InsightsDesign & UX: Figma, Adobe Creative Suite (XD, Illustrator, Photoshop), Ceros, CanvaDevelopment & QA: HTML5, CSS3, JavaScript (working knowledge), Chrome DevTools, CloudflareAI & Automation: ChatGPT, Gemini, Claude, Copilot, NotebookLMGovernance, Compliance & Personalization: MotionPoint, Osano, DemandbaseCollaboration & Content: Jira, Wrike, Asana, Confluence, Slack, Teams, Wistia, Vimeo, YouTube
Experience
Web Services Manager
Aug 2024 — Present
Led major redesign with agency partners, creating a modular design system that cut phase two costs by 45% and standardized site-wide layouts- Managed six localized sites, delivering a consistent global experience- Guided development, CRO tracking and testing, and content agencies to align web operations with lead generation and pipeline goals- Built conversion-focused PPC landing pages with demand generation to support campaign performance- Created GPTs to generate first-pass content, audit web pages, and simulate buyer journeys.
Education
Western Institute of Technology
Associate’s Degree, Mass Communication/Media Studies
1994 — 1995
University of Baltimore
Bachelor of Arts - BA, Digital Communication concentrating in Public Relations
2015 — 2017
Open Polytechnic NZ
Certificate, National Certificate in Real Estate (Salesperson)
2008 — 2008
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