Susana N.
Senior Marketing Innovation Manager Brand Manager @the LEGO Group
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WORK HISTORY
Senior Marketing Innovation Manager Brand Manager @the LEGO Group
London, GB
EDUCATION
Wine & Spirit Education Trust
WSET Level 1 Award in Spirits
University of Sydney
Bachelor of Commerce (B.Com.), Majored in Marketing and Accounting
University of Sydney
Bachelor of Science (B.Sc.), Majored in Computer Science
SKILLS
ABOUT SUSANA N.
Strategic Senior Marketing Manager with experience leading fully integrated marketing campaigns, including launching global industry changing innovations and relaunching brands. Establishes best practices and provides commercially sound recommendations based on over 15 years of international experience in brand management spanning the full marketing mix, and management consulting projects across a range of industries.Reputation for being an energetic, organised marketer with capabilities in developing and implementing brand strategies from analysing insights through to executing communications. Experienced in- Developing long term strategy- Creating brand plans- Launching NPD and EPD- Forecasting and monitoring volume- Managing P & Ls for global consumer goods brands- Maximising brand partnerships- Coaching direct reports Led local, regional, and global marketing activities in the UK, US, and Australia, as well as Europe. Adaptable across a range of sectors with marketing experience across food, drinks, creative, and toy industries, including with blue chip companies such as Bacardi and The LEGO Group.
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