Susan Albright
Global Marketing Lead, Legoeducation Com @the LEGO Group
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WORK HISTORY
Global Marketing Lead, Legoeducation Com @the LEGO Group
London, GB
I lead a global team of digital marketers responsible for:1) Full-Funnel Paid Media Strategy & Execution: Managing a global paid media program across brand and performance, supporting key business KPIs, such as eCommerce and direct sales revenue, and brand awareness. Partnering with our media and creative agencies to ensure campaign success.2) SEO: Growing organic website traffic through content and technical SEO. Setting growth targets and evangelizing SEO within the business.3) eCommerce Revenue Growth: Understanding the eCommerce customer and influencing website changes in order to improve eCommerce conversion rates. Partnering with the design, product, and engineering teams to improve the site experience.
EDUCATION
Oberlin College
B.A., French
The Wharton School
Marketing/Marketing Management
SKILLS
ABOUT SUSAN ALBRIGHT
I’m a purpose-driven marketing leader with over 15 years of experience driving innovation and business impact by nurturing high-performing teams and strong cross-functional collaboration. I have experience across diverse industries, such as Tech, Retail, and Education in both B2B and B2C marketing. I have worked in product marketing, brand marketing, content marketing, and growth marketing for some of the world’s largest and best-loved brands. I have led first-ever campaigns and spearheaded digital transformation. As a marketer, I am drawn to companies that have a strong purpose and mission, with great stories to tell.
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