Susan Yen
Ppc Team Lead @SearchLab
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WORK HISTORY
Ppc Team Lead @SearchLab
Lead a team of 6+ PPC specialists managing multimillion-dollar budgets across Google, Bing, Meta- Developed strategic frameworks and training programs to increase account performance and internal team skillset- Built out internal SOPs and processes for client onboarding, campaign QA, and reporting- Spearheaded content development, including blogs, webinars, and speaking engagements (HeroConf, SEMpdx)- Created PPC training materials and documentation for internal education and external visibility- Drove measurable growth in CTR, CPA efficiency, and lead quality by aligning campaigns with user intent- Partnered with sales and leadership to pitch strategies to high-value clients and accounts.
EDUCATION
University of New Hampshire
Bachelor of Arts (B.A.), Communication and Business Marketing
ABOUT SUSAN YEN
10+ years in PPC, agency side and in-house. I\'ve worked on campaigns of every shape and…
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