Susan White Frazier
Delivering Insights at the Intersection of Questions & Strategic Solutions
- Role
- Director, Customer Insights at Hilton
- Location
- Springfield, VA, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Susan White Frazier
Insights and research professional with particular sector expertise in hospitality…
Experience
Director, Customer Insights
Oct 2023 — Present · McLean, VA, US
Education
Elliott School of International Affairs
Master of Arts (M.A.), International Affairs
1990 — 1992
Wake Forest University
Bachelor of Arts (B.A.), cum laude
1985 — 1989
Skills
- Advertising Research
- Analysis
- Usability Testing
- Brand Equity
- Crm
- Statistics
- Ethnography
- Online Research
- Consumer Behaviour
- Market Research
- Audience Measurement
- Focus Groups
- Questionnaire Design
- Positioning
- Research Design
- Data Analysis
- Social Media Measurement
- Qualitative Research
- Competitive Intelligence
- Customer Insight
- Survey Design
- Digital Media
- Project Management
- Report Writing
- Spss
- Market Analysis
- Research
- Primary Research
- Strategy
- Digital Strategy
- Quantitative Research
- Data Collection
- Marketing Research
- Survey Research
- Brand Development
- Segmentation
- Customer Experience
- Market Intelligence
- New Media
- Analytics
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