Susan Wesley McReynolds

WORK HISTORY

EDUCATION

ABOUT SUSAN WESLEY MCREYNOLDS

As a senior marketing leader with deep expertise in cybersecurity and go-to-market strategy, I specialize in transforming complex concepts into impactful messaging that drives business growth. Over the past decade, I\'ve successfully positioned products, built compelling brand narratives, and executed strategies that resonate across the cybersecurity and retail sectors.At Akamai, I develop industry-specific go-to-market plans, enabling sales teams and creating thought leadership content that shapes the cybersecurity conversation. My work includes authoring threat reports, facilitating industry discussions, and enhancing brand credibility through data-driven insights. Previously, I led marketing initiatives at Lumen Technologies, where I rebranded the company\'s threat research team and elevated its market visibility.I believe in the power of collaboration and storytelling. By aligning cross-functional teams and engaging with industry communities, I\'ve launched creative campaigns and developed tools that not only educate but also inspire action. My experience spans demand generation, product positioning, and strategic business development, with a proven track record of increasing revenue and market presence.Whether developing innovative solutions for retail security challenges or moderating high-profile webinars, my approach is grounded in research, strategic thinking, and a commitment to delivering measurable results.Key Skills:Go-to-Market Strategy | Cybersecurity Expertise | Product Positioning | Thought Leadership | Demand Generation | Content Creation | Sales Enablement | Brand Strategy | Competitive Analysis | Industry Engagement | Strategic Business Development | Analyst Relations | Community Building | Revenue Growth | Digital Marketing