Susan Watkins
Brand Manager, Vqa @Andrew Peller Limited
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WORK HISTORY
Brand Manager, Vqa @Andrew Peller Limited
Kelowna, BC, CA
Trius, Thirty Bench Winemakers, Black Hills Estate Winery, Tinhorn Creek Vineyards, Red Rooster
EDUCATION
BSB - Burgundy School of Business
Master of Business Administration - MBA, Specialization in International Wine & Spirits Business
Université de Reims Champagne-Ardenne
Diploma in Global Wine Law
The University of British Columbia
Bachelor of Arts - BA, Art History, Visual Culture & Critical Theory
ABOUT SUSAN WATKINS
My career spans the spectrum of the wine industry, from cellar work and sommelierie to leading national marketing strategy for some of Canada’s most recognized wineries.Raised in British Columbia’s Okanagan Valley by boutique winegrowers, I developed a deep respect for provenance, craftsmanship, and storytelling. Today, I oversee an 8-figure portfolio of nationally distributed VQA wine brands, driving marketing strategy and growth across the country.I hold an MBA from a French Grande École and am in the final stages of completing the WSET Level 4 Diploma. With a formal background in art history and critical theory, I bring a sharp eye for design and visual communication—essential tools for building brands that resonate and endure.
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