Susan V.

About Susan V.

I’m an accomplished marketing executive with 20+ years of experience leading global, integrated marketing teams in technology, financial services, and cybersecurity. My career highlights include scaling revenue from $50M to $2.4B, achieving a 4,700% increase, by deploying data-driven, omni-channel strategies and innovative go-to-market tactics.I bring a unique blend of creative and strategic perspectives, honed by early roles in hospitality, PR, and entrepreneurship, where I worked with marquee brands and built my own business. These experiences have shaped my customer-first approach and ability to craft compelling brand stories. Today, I drive transformational marketing initiatives at Global Payments, Inc, unifying diverse business units with targeted strategies that fuel growth, enhance customer engagement, and support significant corporate milestones.I enjoy connecting with fellow marketing professionals and business leaders passionate about innovation and sustainable growth.

Experience

1. Head of Marketing, B2b Solutions (Business Unit CMO)

   Global Payments Inc.

   Sep 2023 — Present · Boston, MA, US

   Developed tailored marketing plans for two distinct businesses (AP automation and Paycard), driving pipeline growth by aligning messaging with unique market dynamics.• Restructured underperforming marketing team, increasing productivity by 45% and campaign execution speed by 30%.• Launched customer marketing program, reducing churn by 17% and driving increased retention and upsell opportunities.

Education

• Northeastern University

  Master's Degree in Business Administration (MBA) - In Progress

• University of North Texas

  Bachelor of Music (BM) with a Minor in Business