Susan Taylor

Director of Global Marketing and Customer Engagement @DTC | A Codan Company

Ashburn, VA, US

Enlisted to architect and lead the global marketing division from the ground up, I oversee team members from the US, UK, Denmark, Singapore, and Australia.\\\\n\\\\nTogether, we facilitate synergistic collaborations between the marketing and sales teams by implementing tools such as Salesforce Pardot, a robust research and data analytics platform, to seamlessly convey regional and global trends and lead generation contacts to teams across the organization.\\\\n\\\\nUtilizing proven best practices and data-driven insights, we design and execute dynamic omnichannel promotional strategies resulting in an average of +207% monthly client engagement.\\\\n\\\\nThrough organic, unpaid endorsements from journalists and publication leaders, professional speaking engagements, and well-attended webinars, we re-established the company’s reputation as an innovative thought leader in the industry.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

University of St Andrews

MA Hons

Georgetown University

Continuing Studies