Susan Taylor

Role
Director of Global Marketing and Customer Engagement at DTC | A Codan Company
Location
Washington, DC, US
LinkedIn followers
500 followers

Experience

  1. Director of Global Marketing and Customer Engagement

    DTC | A Codan Company

    Jun 2022 — Present · Ashburn, VA, US

    Enlisted to architect and lead the global marketing division from the ground up, I oversee team members from the US, UK, Denmark, Singapore, and Australia.\\\\n\\\\nTogether, we facilitate synergistic collaborations between the marketing and sales teams by implementing tools such as Salesforce Pardot, a robust research and data analytics platform, to seamlessly convey regional and global trends and lead generation contacts to teams across the organization.\\\\n\\\\nUtilizing proven best practices and data-driven insights, we design and execute dynamic omnichannel promotional strategies resulting in an average of +207% monthly client engagement.\\\\n\\\\nThrough organic, unpaid endorsements from journalists and publication leaders, professional speaking engagements, and well-attended webinars, we re-established the company’s reputation as an innovative thought leader in the industry.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

  • University of St Andrews

    MA Hons

    2008 — 2010

  • Georgetown University

    Continuing Studies

    2010 — 2010

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Susan Taylor — Director of Global Marketing and Customer Engagement at DTC | A Codan Company in Washington, DC, US | Unifers