Susan Spight
Director of Business Affairs
- Role
- Director, Business Affairs at Walton Isaacson
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Susan Spight
With decades in advertising, I built my career from the ground up, starting in Michigan and growing my expertise while working with some of the biggest automotive brands in the industry. That foundation taught me not just about business, but about resilience, grit, and excellence.Over the years, I’ve had the opportunity to work at some of the top agencies in the business, partnering with top-tier production, account, and creative teams and clients across industries, automotive, fashion, tech, health, and entertainment. No matter the category, my approach is the same: lead with clarity, bring a solutions-focused mindset, and always, always show up with integrity.My specialty is SAG-AFTRA commercial contracts, contract negotiations, creative concept review, music licensing, compliance, legal risk assessment, and intellectual property. I’m the one people come to when things get tricky, and I pride myself on being calm in the chaos and strategic when it matters most.But beyond the titles and deliverables, what matters to me most is how I make people feel protected, heard, and respected in the process. That’s why Maya Angelou’s words stay close to my heart: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”Outside of work, I’m deeply rooted in the power of community and connection, and I carry that same intention into every relationship, every room, every project. My purpose in this world is bigger than contracts and campaigns; it’s about creating space for others to thrive, leading by example, and walking with purpose.
Experience
Director, Business Affairs
Mar 2023 — Present · CA, US
Education
Specs Howard School of Broadcasting Arts
Diploma Television and Radio
Schoolcraft College
Broadcast Communications
Skills
- Video
- Television
- Radio
- Music Licensing
- Celebrity Negotiations
- Broadcast
- Celebrity
- Entertainment
- Social Media Marketing
- Casting
- Digital Media
- Digital Marketing
- Music
- Creative Strategy
- Interactive Advertising
- Creative Direction
- Digital Strategy
- Integrated Marketing
- Commercials
- Copywriting
- Mobile Marketing
- Content Strategy
- Interactive Marketing
- Online Advertising
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