Susan san Roman

Aftersales Marketing and Business Promotions @Porsche Cars North America

Atlanta, GA, US

Led the creation and execution of all AfterSales Marketing programs for Porsche, with direct responsibility for creative development and project implementation. These initiatives, including Porsche Center-facing campaigns, significantly contributed to driving AfterSales business growth.Spearheaded the development and implementation of parts advertising, incentives, communications, and merchandising programs. Developed and led marketing and incentive strategies focused on increasing parts sales, boosting dealer service traffic, enhancing customer loyalty, and improving customer satisfaction.Key Responsibilities:Developed, aligned, and maintained the annual AfterSales Marketing plan to support business objectives.Managed the procurement process to ensure evergreen program implementation.Created promotional and advertising concepts for PCNA and the retail Porsche Center network, including service reminder programs and genuine parts marketing.Coordinated AfterSales Marketing activities with Field organizations and internal teams to ensure a consistent and strategic approach to promotional efforts.Integrated PCNA strategy across Marketing, Customer Commitment, AfterSales, and Sales Operations to ensure alignment and operational success.Provided promotional and marketing expertise to AfterSales teams as needed.

Purdue University

Certified, Lean Six Sigma Green Belt, Lean Six Sigma Lean Principles

Emory University - Goizueta Business School

Executive MBA, Focus in Leadership

Michigan State University

Bachelor's Degree, Hospitality Business