Susan Salgy

About Susan Salgy

WebWise Solutions provides User Experience (UX) Research and Digital Strategy Consulting Services to help companies transform their corporate websites into a user-centric online environment that attracts the right people, escorts them safely through the buyer\'s journey, supports their desire to self-educate before talking to a sales person, and helps them become rock stars with the product after they buy it.We have been in business since 2001. During these years we have all watched the exhilarating evolution of digital technologies as they competed furiously to meet user needs. In some cases, we have actually been part of that transformation, contributing user insights and behavioral data analysis that informed the development of many products and online services tuned to increasingly refined market demands. While working as a documentation manager in the early 1990s, I used my writers and editors to pioneer the concept of a corporate-sponsored user community with the launch of our WordPerfect GroupWise Cool Solutions site in 1996. We structured it from the start around the belief that actual product users probably know more about how to use a product in the real world than the engineers who built it. So we designed programs to foster the sharing of what is now referred to as UGC (User Generated Content). From short tips and tricks, to full-length articles that explained things you couldn\'t find in the official documentation, our readers pumped out enough new content to fuel a weekly newsletter. The company gained unprecedented product insights, case studies, and a built-in focus group for product-enhancement prioritization and gap identification. And support call levels declined. Win-Win-Win.This success spawned a set of communities for the full product portfolio after Novell acquired WordPerfect, and this eventually led to the creation of WebWise Solutions, as other companies reached out for help in creating and managing such communities. My early and prolonged exposure to the needs and drivers of the enterprise product user, and their optimism, scrappy practicality, and ability to adapt and overcome challenges in creative ways, was deeply formative for me. A profound belief in the instincts and insights of the product or website user is at the heart of every WebWise Solutions deliverable. We have contributed to the success of enterprise B2B companies of many sizes, business models, and market segments including Adobe, Altiris, Dell, Domo, Dremio, HP, Matillion, Micro Focus, NetIQ, Novell, Nu Skin, Omniture, SUSE, and Symantec.

Experience

1. Owner

   Webwise Solutions, Llc

   Jun 2001 — Present · Provo, UT, US

Education

• Brigham Young University

  BA, English

  1971 — 1975

Skills

• Email Marketing
• Crm
• Product Management
• Php
• Web Content
• Html
• Online Marketing
• Content Development
• Enterprise Software
• Strategic Partnerships
• Leadership
• Online Advertising
• Copywriting
• Writing
• Css
• Management
• Strategy
• Saas
• Web Development
• SEO
• Web Content Management