Susan Rothwell
Chief Revenue Officer (CRO)
- Role
- Chief Revenue Officer (CRO) at Simpli.fi
- Location
- Norristown, PA, US
- LinkedIn followers
- 500 followers
About Susan Rothwell
As a results-driven Chief Revenue Officer with P&L responsibility for over $2.5B in revenue, I am a builder at heart—dedicated to constructing profitable businesses, organizations, talent, and cultures. My career is marked by leading successful transformations, driving growth, and creating high-performance teams that thrive in dynamic markets.At Epsilon, I spearheaded the shift from a siloed, product-focused organization to a cohesive, client-centered sales model. By redesigning the Go-To-Market (GTM) strategy, optimizing processes, and upskilling talent, we aligned sales teams with client needs, delivering measurable results across Technology, Data & Identity, and Digital Media solutions.At Vericast, I led the transformation through identifying and capitalizing on emerging trends, integrating M&A initiatives, and building scalable revenue engines. My approach combines strategic vision with tactical execution to optimize customer acquisition and maximize profit targets, while fostering a performance-driven culture and attracting top-tier talent.With deep industry expertise in Consumer Packaged Goods (CPG), Retail, Telecom, Media & Tech (TMT), Small Medium Business (SMB), Healthcare, Financial Services, and Dining, I excel in developing high-performing teams and executing go-to-market strategies that drive sustained growth, aligning with both client needs and marketplace demands.
Experience
Chief Revenue Officer (CRO)
Oct 2025 — Present · Philadelphia, PA, US
Education
La Salle University
Bachelor of Arts, Communications
1981 — 1985
Skills
- Digital Marketing
- Marketing Management
- Sales
- Email Marketing
- Product Development
- Selling
- Lead Generation
- Media Planning
- Direct Mail
- Digital Strategy
- Marketing Strategy
- Advertising
- Account Management
- Sales Management
- Mobile Marketing
- Product Launch
- Online Advertising
- Multi-Channel Marketing
- New Business Development
- Marketing
- Database Marketing
- Salesforce.com
- Digital Media
- Team Building
- Strategy
- Direct Marketing
- Integrated Marketing
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