Susan Robinson
Associate Director, Marketing Technology at Verizon
- Role
- Sr Manager, Product Management & Development at Verizon
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Susan Robinson
Marketing Communications Professional (BS and MBA) with extensive corporate and non-profit experience in Communications Strategy and Tactics, Multi-Channel Marketing, and Analysis. Areas of expertise include – Strategic Plan Development, Tactical Execution, Project Management, Cross Functional Team Leadership, Agency Management, Results Analysis, Customer Retention, Direct Marketing, Media Placements
Experience
Sr Manager, Product Management & Development
Mar 2019 — Present
Define the overall strategy and execution plan for communications associated with Fios and other home and mobile products- Manage components of the end-to-end customer on-boarding and lifecycle communications which includes designing, reviewing, building, and governance of all communications and out of box collateral sent to Fios and other home and mobile customers- Transform the overall communications experience by identifying new technologies used to communicate and engage with our customers with a focus on eliminating unnecessary complexities and increasing customer satisfaction - Drive measurable results that improve key strategic metrics, including the reduction of inbound calls, costs, cancels, and churn- Work cross functionally to ensure alignment on frequency and consistency in copy, look/feel, and dashboard of key metrics.
Education
Lehigh University
MBA
Lehigh University - College of Business and Economics
Master of Business Administration (MBA)
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