Susan Porter
Senior Media Buyer @Pinnacle Advertising
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WORK HISTORY
Senior Media Buyer @Pinnacle Advertising
Scottsdale, AZ, US
Traditional & Digital Media Responsibilities- Reviewing media plans, execute and maintain media buys for all traditional and digital media channels. Maintain budgets from purchase to reconciliation- Maintain positive working relationships with vendor reps to secure optimal rates, spot placement, buys and makegoods - Optimizing campaign effectiveness and contribute to the roadmaps for upcoming month to monthly reporting - Creative swaps on the following platforms: Google/Bing Search, Google Display, and Facebook/IG - Collaborate with Media Strategy Team to help identify opportunities through market analysis, insights, trends and new vendors - Work closely with Media Strategist for direction on testing campaigns and properly leveraging data usage - Pull Post Buy Reports & enter into Pinnacle database for analysis & planning. Track Added value- Work with Traffic to ensure accurate and timely delivery of assets - Participate in market analysis and information gathering for new business prospects and projects - Remain current by participating in webinars, industry events and training
EDUCATION
Sonoma State University
BA, English & Communications
ABOUT SUSAN PORTER
Detail oriented problem solver. Self-motivated multi-tasker. Adept at verbal and written communication. Firm believer in developing and maintaining respectful relationships with employees and vendors. Expert at maintaining workflow procedures and all aspects of follow-through. Never fazed by deadlines, crises, or last-minute changes. Technical Knowledge: Mediaocean (formerly Donovan Data Systems) FREEWHEEL (Strata) Microsoft Word, Microsoft Excel, Microsoft Office, Adobe, Outlook, Airtable, Zoom, Teams Nielsen & Comscore Basis, The Trade Desk, Simpli.fi, Skai, Google Ads Continuing Education: Communispond: “Presentation Skills” Skill Tech: “How to Teach People to Use Computers” Socratic Communication: Active Listening ASTD (American Society for Training and Development): Member Successful Management Practices I and II: both 2 day seminars
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