Susan Molter

About Susan Molter

I’m a marketing professional specializing in building customer-first campaigns that drive measurable results. As a Senior Marketing Campaigns Specialist at Mattress Firm, I manage omnichannel campaigns from briefing to execution, leading timelines, trafficking, and integrated messaging across OLV, OLA, TV, radio, social, and display channels.I bring hands-on experience in campaign asset development, trafficking operations, and post-campaign reporting, ensuring every activation is data-driven and aligned with brand goals. I thrive at blending creativity with analytics to solve real marketing challenges, working cross-functionally with channel owners, agency partners, and internal stakeholders.Prior experience includes leading digital campaigns in the pet food industry and managing loyalty, SEO, and user experience strategy in the quick-service restaurant space. Across industries, I’ve built a track record of improving campaign performance through strategic testing, optimization, and collaboration.Outside of work, I’m a military spouse and a mom of two. Organization, adaptability, and communication are second nature to me and the same strengths I bring into my professional life.

Experience

1. Senior Marketing Campaign Specialist

   Mattress Firm

   Mar 2025 — Present

Education

• University of North Florida

  Bachelor of Science - BS, Communications and Advertising

  2015 — 2017