Susan Mercado
Senior Account Manager @The E.W. Scripps Company
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WORK HISTORY
Senior Account Manager @The E.W. Scripps Company
Richmond, VA, US
Manages a diverse portfolio of local and regional advertising accounts, consistently anticipating client needs. • Prospects and secures new business opportunities while expanding existing client investments. • Develops customized marketing and media strategies, leveraging expertise in broadcast, OTT/CTV, and social media.
EDUCATION
Virginia Commonwealth University
BFA, Digital/Illustration
ABOUT SUSAN MERCADO
A true hybrid. Decorated sales executive and accomplished artist, with superior communication skills and a passion for great design.20+ years of project management, art direction and team building experience. Commended for creative, impactful solutions. Establishes high-trust relationships with colleagues and clientele through open dialogue and data-driven recommendations. Dedicated to delivering tangible results for both the customer and the organization. Sees potential in hidden places. Thrives in fast-paced, creative environments that nurture talent and celebrate wins.Builds innovative marketing strategies for wide range of regional and local clientele, providing expertise in both media planning and messaging. Surpasses revenue goals regularly. Expands and attracts new business opportunities consistently. Bills in the millions. Leads teams across various departments to ensure timely deliverables.Concepts, writes and directs original video, display and social content. Studies consumer behavior, media habits and branding technique to ensure the most appropriate tactics are applied. Utilizes AI to analyze metrics, maximize CRM tools and shrink lead timesActive listeningArt DirectionB2CBrand PositioningBusiness DevelopmentContract NegotiationCopywritingCustomer RetentionEvent Marketing Illustration & DesignMulti-Channel MarketingPresentation & Public SpeakingProject Management StorytellingTeam Management
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