Susan McLaughlin

About Susan McLaughlin

I lead at the intersection of marketing, data, and innovation—driving transformation…

Experience

1. Senior Associate Creative Director Innovative Media Manager, Video, Design and Creative Operations

   Vanguard

   Jun 2020 — Present

   I develop high-caliber diverse creative teams that deliver award winning innovative projects in a streamlined and efficient creative process. My expertise spans several skill sets, including design, video, animation, content, creative technology, creative operations, problem solving, business strategy as well as creative strategy. I can confidently build teams to be highly engaged and can create processes allowing teams to focus on their craft, delivering engaging, timely and relevant marketing communications. When making business decisions and developing business plans alongside executives I produce quantitative data to make sound financial business decision in the creative space.\\\\nContinuously evaluating and optimizing the processes, data and technology allows my teams to deliver compelling and attention-grabbing content, campaigns and strategies. Through rigorous examination of the goals, KPI and metrics I lead my business into a clear analysis of results and ROI. I bring the needed balance to the creative environment and business organization.\\\\nStrategies and marketing materials include video, motion graphics, data visualization, UX design and emotive graphics.\\\\nIn 2022 I advanced Vanguard in their creative operations space moving us to a new marketing resourcing management tool, Workfront. Being the catalyst for change I brought my passion, strategic insight, and drive to create a business plan for the adoption of the tool. My forward driving vision enabled the rest of the organization to join in the adoption of the tool.\\\\nThrough the last two years I have built several teams of top talent and increased our capabilities, adding a video team that leans into emotive storytelling, HTML5 animators, social media experts and talent in the paid space. I introduced the role of a creative technologist to continuously be driving innovative technical solutions.\\\\n\\\\nAward count in just two years: 50 and counting! Many rounds of applause for Vanguard\'s in-house agency.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Skills

• Graphic Design
• Graphics
• Layout
• Art Direction
• User-Centered Design
• Interaction Design
• Indesign