Susan Shirlig-McGonigal
Marketing Manager @Vendor Centric
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WORK HISTORY
Marketing Manager @Vendor Centric
US
Led campaign development efforts with subject matter experts, driving a 70% increase in marketing-qualified leads (MQLs) and a 25% lift in sales-qualified leads (SQLs).Drove demand generation in a niche vendor management market through targeted content and a consistent brand voice — supported by thought leadership webinars (80+ attendees) and a 20% month-over-month increase in podcast downloads.Built and executed a multi-channel marketing strategy that tripled webinar attendance, tripled podcast downloads, and doubled year-over-year website traffic.Launched a go-to-market strategy for new service offerings by conducting a full SEO audit, doubling our rankings in Google and Bing, and boosting site visits by 30%.Positioned a new SaaS solution to attract early adopters and used their success stories to build social proof — leading to a doubling of software purchases within months.Implemented marketing automation and lead scoring in CMS, which doubled content engagement among known contacts and revealed key customer interests.Established reporting and insights in Google Analytics to evaluate SEO improvements and user behavior, doubling monthly lead conversions from 20 to 40.
EDUCATION
Millersville University of Pennsylvania
Bachelor of Science, Graphic Design
University of Delaware
Certificate, Website Design
ABOUT SUSAN SHIRLIG-MCGONIGAL
I thrive at the intersection of creativity and strategy, where I can empower brands to tell their stories through engaging content and stunning design. My journey in marketing has been nothing short of exhilarating—each campaign is a new adventure that fuels my passion for connecting people with ideas. With diverse experiences across various industries, I’ve had the privilege of leading teams and orchestrating campaigns that meet and exceed expectations. My key areas of focus :Demand Generation Marketing / Multi-Channel Marketing / Campaign Development and Management / Project Management / Lead Generation / SEO / AI / Event Management / Brand Identity / Creative Direction / Thought Leadership Promotion / MentoringMy Industry Experience:Professional Services, Consulting Services, Saas, Cyber Security, Supply Chain, Threat Risk, Medical Device, Wireless Technology and Network Security.Personal interests:I am an avid animal advocate and horse owner. I have been riding and in competition most of my life. Outside of work, I enjoy trail riding and caring for retired horses. When not out riding, I enjoy vegetable and flower gardening at home.
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