Susan Marvel

About Susan Marvel

I am the VP of Sales and Marketing for Strick Trailers, LLC, a leading manufacturer of specialty and custom dry vans for the Class 8 Trailer market. With over 10 years of experience in the trailer industry, I have developed a strong expertise in dealer development, sales operations, and marketing strategies that drive profitable growth and customer loyalty.In my current role, I lead a team of sales professionals and oversee the entire sales cycle, from prospecting to closing. I also manage the marketing and communications functions, including website management, advertising, and branding. I work closely with truck and trailer dealers throughout the US and Canada, educating them on Strick Trailer\'s unique value proposition and providing them with the best solutions for their needs. Thanks to my regular travel and face-to-face communication, I have built lasting relationships with dealers and their customers, and have been essential in increasing dealer sales to 50% of Strick Trailer\'s total sales. My mission is to create a culture of success and excellence within the sales and marketing department, and to help Strick Trailers achieve its vision of being the preferred trailer partner for the transportation industry.

Experience

1. Vice-president Sales and Marketing

   Strick Trailers, LLC

   Feb 2020 — Present · Monroe, IN, US

   Develops plans and strategies for developing business and achieving the company’s sales goalsCreates a culture of success and ongoing business and goal achievement especially within Dealer Development Manages the sales teams, operations and resources to deliver profitable growthHires and develops sales staff and helps to develop the image as an employer of choice and a sales force that top sales people want to joinDefines and coordinates sales training programs that enables staff to achieve their potential and support to meet and exceed sales objectivesManages customer expectations and contribute to a high level of customer satisfactionDefines the dealer sales processes that drives desired sales outcomes and identifies improvements where and when requiredMonitors customer, market and competitor activity and provides feedback to company leadership team and other company functionsWork closely with the Marketing Strategist to establish successful support, channel and partner programsTravels for in-person meetings with customers and partners and to develop key relationshipsDevelops and implements an overall marketing and sales strategy for company products, especially Strick Dealer program. Provides recommendations for improving or adding new product designs and assists with product development

Skills

• Nickel
• Steel
• Manufacturing
• Metals
• Continuous Improvement
• Purchasing
• Supply Chain Management
• Procurement
• Alloys
• Lean Manufacturing
• Stainless Steel
• Aluminum