Susan M Simmons
Leading Business Strategy, Operations and Technology to Drive Revenue Growth
- Role
- EVP, Media Services Business Operations & Planning at Cadent
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Susan M Simmons
Dynamic leader in global, strategic, transformational business planning, cross-functional program management, product strategy and data-driven operations. Extensive experience in strategy, operations, product management and analytics for dynamic, high technology disciplines, including mobility, IoT, advanced advertising, voice/data/video communications, electricity/natural gas, big data analytics and related infrastructure supporting these verticals. Lead numerous growth and transformation initiatives from strategy to execution across internal and external paths. Significant corporate development work in M&A prioritization, business modeling and forecasting, due diligence and PMI, as well as ecosystem partnership development and contract negotiations. Susan\'s experience covers a range of industries and stakeholders, including media companies, ad tech providers, mobile and broadband service providers, equipment/services vendors and large private equity investors. Her content expertise has spanned: • Mobility (technologies, devices, consumer applications, business solutions, etc.) • Electricity/natural gas (generation, transmission and local utilities) • Linear, digital and advanced advertising, especially performance • Enterprise ICT and vertical solutions • IoT/M2M enablement and growth strategies • Video and digital media, including OTT content • Infrastructure, including fiber, towers, data centers and private networks
Experience
EVP, Media Services Business Operations & Planning
Jan 2018 — Present · New York, NY, US
Bringing structure, process, practice and accountability to fast-growing ad-tech business. Responsible for the success and delivery of operations across all Cadent media services solutions (Cable, Broadcast, HHA, IndexTV, and OTT). Driving unification in operations for solution pricing, inventory buying and upfront commitments while working with technology teams to evolve pricing, yield management, and enhancements to end to end workflow automation. Leading numerous optimization, transformation and efficiency initiatives bringing data-driven management to facilitate operational improvement and technology investment to shift the business from managed services to platform solutions
Education
Massachusetts Institute of Technology
Master's degree
Boston College
Bachelor of Arts (BA)
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