Susan Walton Lock

About Susan Walton Lock

I lead GM\'s key affinity discount programs including GM Family First, GM Dealership Employee Discount, GM Military Discount, GM Supplier Discount, GM Educator Discount, GM Supplier Discount for Friends, GM Executive Conquest and the GM College Discount Programs. Collectively, I lead these programs that deliver 30% of GM\'s US retail volume.

Experience

1. Manager, Vehicle Purchase Programs

   General Motors

   Sep 2014 — Present · Detroit, MI, US

   Manage GM\'s Vehicle Purchase Programs (Employee, Supplier, Dealership Employee, Military, Educators, College and Credit Union) delivering 30% of GM\'s retail volume. Responsibilities include developing market strategy and executing integrated campaigns. Each program has a unique audience and unique go-to-market strategy. Each program is run with a mult-channel strategy which can include digital - including online promotions, CRM, social, mobile, advertising, and experiential marketing, including on base activation for Military. Manage 7 websites and multiple agency relationships. Manage the Military Discount Program ~ including key partnership with the Achilles Freedom Team.

Education

• Wayne State University

  B.S. Secondary Education, Social Studies, English

  1985 — 1989