Susan Litawski
Head of Marketing @Bauer Media Group
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WORK HISTORY
Head of Marketing @Bauer Media Group
Responsible for the development of the subscription and news trade strategy and management of a large team to execute marketing plans that maximise customer revenue across magazine brands within a diverse group of market segments. As a AI champion I drive adoption and efficiencies within the team. Leading a large high performing team, managing a substantial budget and collaboration with cross-function departments and brand teams and leveraging my expertise in media marketing to create high-impactful and high-performing campaigns to deliver business objectives.• Strategic Planning• AI development • Distribution Channel Support • Campaign Management • Brand Management • Budget Management • Partnerships • Performance Measurement • Team Leadership • Market Research
EDUCATION
Chartered Institute of Marketing
marketing diploma, Marketing
Anglia Ruskin University
2:1 Bachelor of Arts (B.A.), Business Administration and Management, General
ABOUT SUSAN LITAWSKI
Experienced leader, creating strategy, managing a team to deliver marketing plans and media activity to drive performance and excellence.
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