Susan Layne

WORK HISTORY

EDUCATION

ABOUT SUSAN LAYNE

I create the strategic plan and develop compelling, creative content regarding communication and technology solutions, aligning with key stakeholders from across the globe including partners, customers, and the media to provide education, raise brand awareness and grow market share and revenues. Promote complex products, services and solutions with marketing techniques and messaging that resonates with audiences at all levels. Enhance share of voice, increase brand awareness and leverage media to achieve company goals. And, as often as I\'m developing the strategic plan for marketing and communication programs, I\'m also skilled at creating compelling assets including press releases, case studies, and byline articles.Tenacious attention to detail, and a key collaborator who influences global cross-functional teams to execute programs with speed and accuracy, meeting demanding schedules while ensuring the highest level of quality. Additional areas of expertise include: Developed technical Internet of Things (IoT) white papers for the Near Field Communications (NFC) Forum to advance education and awareness of NFC technology across the globe: Led the creation of C-Suite presentations to promote the NFC Forum mission and objectives: Owned the NFC Forum design guidelines and promoted the integrity of the brand: Developed digital marketing tools such as video animations, social media, paid advertising, email campaigns, newsletters, and webinars to share the message and increase share of voice: At Alcatel-Lucent wrote and published articles in Smart Grid News and Power Grid International, key industry publications. At Nokia wrote articles for internal publication on topics such as Cost of Poor Quality (CoPQ), Lean Six Sigma and other quality best practices: Developed content and structure for new NFC-Forum.org website. Developed the site on-time and within budget, meeting 100% of KPIs. Enhanced Search Engine Optimization (SEO): Led creation of NFC social media content across Facebook, Twitter/X and LinkedIn platforms. Analyzed stats utilizing Google Analytics. Grew likes, shares and engagements: At Alcatel-Lucent (ALU) met with industry analyst and press. Prepared press releases, Q & As, pitch and fact sheets. Drove a 30% increase in ALU awareness in the Enterprise segment.