Susan Jit
Co-Founder of Sulina Shop
- Role
- Cofounder - Head of Marketing at Sulina Shop
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Susan Jit
Principal strategist and planner. Responsible for designing, implementing, and executing…
Experience
Cofounder - Head of Marketing
Jan 2018 — Present · Pasadena, CA, US
Team Leadership-Built and led a high-performing digital marketing team across Social Media, SEO, Google Ads, Amazon Marketplace, SMS, and Email Marketing-Managed and mentored a team of five, fostering innovation and collaboration-Provided strategic guidance and ensured seamless execution of integrated marketing campaigns-Oversaw cross-channel collaboration to drive efficiency and measurable growth.Retail & Sales Strategy-Managed in-store retail sales, strengthening brand presence in Erewhon and natural co-ops-Developed merchandising strategies to optimize sales and customer experience-Expanded product distribution through strong retail partnerships.Digital Marketing & Influencer Partnerships-Executed digital marketing strategies to drive organic growth and customer engagement-Led influencer collaborations to amplify brand reach and product awareness-Focused on acquisition, retention, and performance optimization across paid and organic channels.Content Creation & Brand Building-Produced high-quality photography, videography, and visual content for marketing and e-commerce-Maintained brand consistency across digital platforms, enhancing customer loyalty.Customer Relationship Management (CRM)-Implemented CRM strategies to boost retention and lifetime value-Leveraged data-driven insights to enhance customer journeys and experiences.
Education
Saint Mary's College of California
Master of Business Administration (MBA)
2012 — 2014
San Francisco State University
Bachelors of Science, Marketing
2003 — 2006
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