Susan Hunt

About Susan Hunt

SELF-DRIVEN MARKETING PROFESSIONAL WITH TWO-PLUS DECADES OF EXPERIENCE Over 25 years…

Experience

1. Marketing Director

   Hendershot Cowart P.C

   Aug 2020 — Present · Houston, TX, US

   Responsible for collaborating with the Managing Shareholder to develop and implement a strategic growth plan that supports the firm’s vision and strategy, including identifying new target markets and practice areas. Streamlined marketing program to improve or eliminate unproductive efforts and align tactics with strategy, resulting in increases in monthly lead volume, retainer revenue, and client acquisition. Moved from basic PPC marketing strategy to comprehensive multi-channel approach, encompassing social media, organic web content, video marketing, business development, reputation management, and earned media outreach.Achieved predictable monthly revenue generation with sustainable growth and consistent ROI on marketing spend.Implemented weekly monitoring of 200+ data points, including conversion rates, traffic sources, and ROI, to evaluate effectiveness of marketing tactics and optimize marketing strategy.

Education

• Arizona State University

  Candidate, Bachelor of Arts (B.A.), Geography

  2017

• The University of Texas at Austin

  BS Communications, Advertising

  1990 — 1994

Skills

• Marketing
• Internal Communications
• Public Relations
• Copywriting
• Insurance
• Web Content
• Advertising
• Media Relations
• Marketing Communications
• Integrated Marketing
• Strategic Planning
• Strategic Communications
• Strategy
• Event Planning
• Leadership
• Direct Marketing
• Press Releases
• Newsletters
• Email Marketing
• Corporate Communications
• Social Media Marketing
• Crisis Communications
• Online Marketing
• Content Management
• Web Content Writing