Susan Engdahl

About Susan Engdahl

Strategic Marketing Leader | Process Improvement Champion | Culture BuilderResults-oriented marketing executive with over 15 years of progressive experience in brand management with demonstrated success in translating consumer insights into bold, culturally resonant marketing strategies and game changing innovation that strengthen brand affinity and drive revenue growth. Passionate about process optimization, with a strong history of designing and implementing enterprise-wide improvements that boost efficiency and organizational performance.A trusted culture builder and people-first leader, known for cultivating high-performing, cross-functional teams that deliver best-in-class brand experiences and foster long-term business success.Specialties: End-to-End Product Innovation | Brand Building | Marketing | P&L Management | Consumer Insights | People Development | Cross-Functional Leadership | Go To Market Execution | Data Driven Storytelling | Brand Management | Process Improvement | Creative Problem-Solving | Project Management | Sales Forecasting & Analysis | Merchandising | Pricing Analysis

Experience

1. Senior Manager, Emerging Food Platform Innovation

   Starbucks

   Apr 2025 — Present

   Spearhead product strategy for emerging food platform innovations at Starbucks US company operated stores.• Champion the development of a proprietary lunch platform to boost afternoon sales and elevate customer perceptions of food quality at Starbucks.• Lead product strategy for a new dessert offering designed to drive incremental afternoon occasions and enhance Starbucks’ coffee forward brand equity.• Oversee a multi-million-dollar budget enabling strategic investments across all food platforms.

Education

• Mays Business School - Texas A&M University

  BBA

  2001 — 2004

• University of Georgia - Terry College of Business

  MBA

  2009 — 2011