Susan Defranco
Consumer Insights Leader | Driving Strategy with Behavioral & Attitudinal Data | Product & Brand Innovation | CX, Segmentation, VoC | Qualitative and Quantitative Research Methodology Expert
- Role
- Director Market Research at Compeer Financial
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Susan Defranco
I’m an Insights and Analytics leader with a proven track record of integrating the voice…
Experience
Director Market Research
Oct 2025 — Present
Drive strategic planning and execution through client insights
Education
University of Wisconsin-Madison
Bachelor of Business Administration - BBA
Wisconsin School of Business
Master of Science - MS
Skills
- Marketing Communications
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Quantitative Research
- Marketing Research
- Customer Insight
- Analytics
- Consumer Products
- Market Research
- Brand Loyalty
- Database Marketing
- Marketing
- Competitive Analysis
- Customer Experience
- Strategic Planning
- Focus Groups
- Advertising
- Brand Awareness
- Consumer Behaviour
- Data Analysis
- Segmentation
- Market Analysis
- Business Insights
- Nielsen
- Concept Development
- Strategy
- Qualitative Research
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