Susan Dawson

Marketing Communications Leader | Brand, PR, Marketing Operations, Content, Digital, Events and Experiences

Role: Marketing Communications and Operations Leader at EROAD
Location: San Diego, CA, US
LinkedIn followers: 500 followers

About Susan Dawson

As a marketing communications and operations leader at EROAD, I leverage my 20+ years of marketing experience to develop and execute data-driven strategic marketing plans that support business objectives and deliver results. EROAD is a leading provider of transportation technology solutions that improve safety, compliance, and performance for fleets and drivers.Core competencies include communications strategy, integrated marketing, PR, brand, and content. I manage multimillion dollar budgets and vendor and partner relationships across these functions. I also run my own marketing consulting business, Dawson Marketing, where I offer marketing services for start-up, small, SMB, and Enterprise-sized companies across various industries and geographies. I am a customer-focused, results-oriented, and innovative marketing leader.

Experience

Marketing Communications and Operations Leader
EROAD
Aug 2022 — Present · US
Lead brand strategy and marketing communications mix for international SaaS telematics company, with focus on North American market• Define and roll out new brand positioning to drive awareness for EROAD capabilities after competitor acquisition• Collaborate with demand generation and sales teams to create campaigns targeting prospects to drive lead generation, measure and report on campaign performance and ROI • Oversee Martech stack priorities and investments • Lead public relations, content, and experience/event strategies • Create highly differentiated horizontal and vertical marketing messages and materials across paid, owned, earned and social channels• Create industry standout tradeshows and events

Education

University of Arizona
Journalism and English

Skills

Brand Management
Cross-Functional Team Leadership
Marketing Strategy
Social Media
Product Marketing
Market Research
Brand Architecture
Marketing Communications
Marketing
Advertising
Strategy
Marketing Management
Email Marketing
Competitive Analysis
Direct Marketing
Creative Direction
Digital Marketing
P&L Management
Public Relations
Management
Social Media Marketing
Product Launch
Strategic Partnerships
Brand Development
Segmentation
Integrated Marketing
Leadership
Online Advertising
Multi-Channel Marketing
Market Planning
Account Management
Online Marketing

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