Susan Cuccinello

Client Strategy @Tivo

Enable TiVo Research clients – including networks, packaged goods and consumer service companies – to garner insights from single-source household-level database that merges set-top box tuning and digital ad exposure data with sales/transaction data. • Develop solutions that enable clients to enact more effective media plans and buys, and maximize advertising ROI. • Provide software training and support, and oversee custom analytic work.• Prepare marketing materials and presentations designed to engage new clients.• Mine insights from TiVo Research reports, for publicity and outreach initiatives.