Susan Campbell
Marketing Consultant, PBS LearningMedia
- Role
- Marketing Consultant, Pbs Learningmedia at PBS
- Location
- Takoma Park, MD, US
- LinkedIn followers
- 500 followers
About Susan Campbell
CONSUMER MARKETING, ADVERTISING & PROMOTION EXECUTIVEProven marketing leader who has successfully driven audience engagement, growth, and revenue for top media, entertainment, education and lifestyle brands through strategic brand development and cross-platform marketing plan creation and management. From strategic, integrated, multi-million dollar media campaigns, to \"scrappy\" and resourceful partnership-driven promotions, all efforts began with clear consumer insights and were pursued with rigorous account management discipline.Specialties: • Multi-platform Marketing & Brand Management• Brand Strategy & Stewardship• Digital Strategy & Marketing • Revenue Development Support• Social Media Strategy & Content Marketing• Consumer Research & Analytics• Strategic Partnerships• Cause Marketing Strategy• Promotions & Events• Cross-functional Team Leadership• Marketing Operations & Fiscal Management
Experience
Marketing Consultant, Pbs Learningmedia
Feb 2022 — Present
Education
William & Mary
BA, Psychology
Newtown High School
Sandy Hook, CT
Skills
- Digital Marketing
- Relationship Marketing
- Email Marketing
- Brand Management
- Cross-Functional Team Leadership
- Content Strategy
- Marketing Strategy
- Mobile Marketing
- Brand Development
- Media Planning
- Corporate Branding
- B2b Marketing
- Consumer Marketing
- Positioning
- Marketing Communications
- Digital Media
- Promotions
- Digital Strategy
- Brand Architecture
- Market Planning
- Interactive Marketing
- Account Management
- Strategic Partnerships
- Strategic Communications
- Market Research
- Social Media Marketing
- Direct Marketing
- Cause Marketing
- Sponsorship
- Analytics
- Media Relations
- Marketing
- Corporate Communications
- Television
- Multi-Channel Marketing
- Creative Strategy
- Integrated Marketing
- New Media
- Customer Insight
- Brand Development Strategy
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