Susan Bennett

Head of Programme Delivery @Lloyds Banking Group

Halifax, GB
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WORK HISTORY

Aug 2011 — Present

Head of Programme Delivery @Lloyds Banking Group

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Development of the Rebrand strategy and owner of the overall rebrand plan for the TSB and Lloyds Bank businesses, actively shaping and challenging the strategic direction. Including the planning and the managing of the £130+ million spend, actively reviewing and challenging the planned spend and financial management. Leading the development and delivery of the Organisational Design and Target Operating Model of the TSB Customer Brands and Marketing Functions. Event Lead for the Lloyds Bank Rebrand, defining and validating the event design, shaping the approach in partnership with the LBG executive. Shaped and delivered the Verde customer and colleague communications governance approval process to ensure the reputation of the LBG brands impacted by the change is controlled.

EDUCATION

N/A

Bradford School of Management

MBA

N/A

Bradford School of Management

Master of Business Administration (MBA)

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Susan Bennett — Head of Programme Delivery at Lloyds Banking Group in Halifax, GB | Unifers