Susan Owen
CEO of The Point Group | Active Member YPO’s Dallas Gold Chapter | Co-Founder Berkshire Biomedical | Turning marketing attention into impactful business results
- Role
- Membership Chair at YPO
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Susan Owen
Most agencies start with marketing. Susan starts with the business and builds the brand from there. As CEO of The Point Group, she brings more than three decades of experience across healthcare, technology, real estate, senior living, and financial services. Her perspective is grounded in real-world business operations, financial strategy, and revenue performance—not just marketing. She began her career in commercial lending at Republic Bank and later expanded her experience through strategic partnership development at Southwest Airlines. As a founding member of The Point Group, she returned to the firm as CEO, bringing a cross-industry perspective shaped by hands-on leadership and business operations. In addition to leading Point, she is Co-Founder of Berkshire Biomedical and an active member and prior board member of YPO’s Dallas Gold Chapter. Across each role, she applies a business-minded lens to marketing, helping organizations make disciplined decisions that support sustainable, long-term growth.
Experience
Membership Chair
Mar 2003 — Present · Dallas, TX, US
Education
Texas State University
Bachelor of Business Administration - BBA, Finance, General
Skills
- Integrated Marketing
- Marketing Communications
- Social Media
- Marketing Strategy
- Media Relations
- Digital Marketing
- Online Advertising
- Online Marketing
- Corporate Communications
- Marketing
- Strategic Planning
- Advertising
- Social Media Marketing
- Strategic Partnerships
- Strategic Communications
- Brand Development
- Direct Marketing
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