Susan-Anne Cosgrove
Vice President of Global Marketing & Public Relations @Blazon
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WORK HISTORY
Vice President of Global Marketing & Public Relations @Blazon
Miami, AR
Initiated creative 360° communication/selling tools/promotion planning program for all brands supporting Intl/Natl and local marketing campaigns, including: incentives, POS, social media, PR, events, digital and print for US, Canada & Europe- driving premiumization initiative while reinforcing brand pillars• Spearheaded redevelopment of global digital presence. Pioneered inbound digital campaign for North America, Europe & Latam resulting in 10+ national account placements. Initiated rebranding 3 websites, 5 social media channels & US DTC. Formulated & delivered outbound digital programming leading to optimized engagement of 3x ROAS for Instacart & Provi.• Partnered with external agencies to drive global PR initiatives with regional/country specific focus inclusive of trade events, press seminars, master classes and advertising• Executed 5+ pioneering global product launches capitalizing on industry trends from concept ideation thru product development to distributor implementation/roll out resulting in increased market share in 3+ new brand categories• Innovated off-premise national account consumer engagement training programs impacting 40% growth
EDUCATION
Bentley University
Bachelor of Science - BS, Business/Corporate Communications
Bentley University - McCallum Graduate School of Business
Master of Business Administration - MBA, International Business
Bentley University - McCallum Graduate School of Business
M.B.A., International Business
SKILLS
ABOUT SUSAN-ANNE COSGROVE
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