Susabit Chakrabarty
Growth & Performance Marketing Leader | ₹3Cr+ Monthly Budgets | Meta · Google · LinkedIn · Affiliates | D2C & Consumer Tech | Ex-Lenskart · Ex-Healofy · Ex-Gozoomo
- Role
- Head of Growth at Peepul Tree
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Susabit Chakrabarty
Hey,With 12+ years in performance marketing across D2C and consumer tech, I\'ve managed ₹3Cr+ monthly paid budgets, scaled communities from zero to millions, and consistently improved ROAS, CAC, and CPA through data-driven, full-funnel strategies.What I\'ve done:• Scaled Lenskart\'s Contact Lenses category ROAS from 1.2 → 3.5 and cut CPA by 30%• Grew Healofy from 0 to 10Cr+ women, 1.2M+ Facebook & 300K+ Instagram followers, dropping CPI from ₹25 → ₹5 in one year• Currently driving growth at Peepul Tree with improved ROAS 1.2 → 2.8, achieved CM2 positivityI\'m most effective when I own the full funnel, from paid acquisition to retention using cohort analysis, CRM-led lifecycle campaigns, and structured experimentation.Open to: Head of Growth · Performance Marketing Lead · Growth Marketing Manager roles.
Experience
Head of Growth
Apr 2025 — Present · Bengaluru, IN
Led performance marketing for Home & Furnishing category (Meta, Google, LinkedIn B2B, D2C) with ₹35–40L/month budgets. Improved overall ROAS from 1.2 → 2.8; repeat customer ROAS from 2.5 → 4.0 — achieving company CM2 positivity. Deployed CRM-led WhatsApp campaigns to drive high-quality leads and direct sales conversions. Implemented website optimizations increasing average session time to 1 min 30 sec
Education
Apex institute of technology and management
Bachelor of Technology (B.Tech.), Computer Science
2010 — 2014
DAV public school
10th board, Physics
Skills
- Sql
- Financial Analysis
- Java
- Html
- Microsoft Office
- Management
- Customer Service
- Management Information Systems (Mis)
- Corporate Finance
- Software Development
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.