Surya Prakash Varma
Manager Data Analytics at Publicis Sapient
- Role
- Manager Data Analytics at Publicis Sapient
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Surya Prakash Varma
Digital Marketing & Data Analytics professional with a passion for transforming the digital customer experience through data-driven strategies. I specialize in enabling end-to-end analytics solutions that uncover actionable insights, integrate complex data ecosystems, and drive personalized customer engagement.I bring deep expertise in implementing and optimizing Adobe Experience Platform, with a strong focus on Real-Time Customer Data Platform (RT-CDP) and Customer Journey Analytics (CJA) to build unified, real-time customer profiles and deliver meaningful cross-channel experiences. My work involves integrating Data Management Platforms and modern marketing technologies to enhance targeting, retargeting, and personalization across multiple digital touchpoints.I collaborate with clients to architect scalable data solutions, ensuring seamless data collection, identity resolution, and activation across digital and marketing platforms.Adobe Certifications:* Adobe Analytics Developer Implementation* Adobe Analytics Architect* Adobe Target Business Practitioner* Adobe Experience Platform – Customer Journey Analytics* Adobe Experience Platform – Real-time CDP* Adobe Audience Manager Business Practitioner* Tealium Tag Management System
Experience
Manager Data Analytics
Sep 2021 — Present · Los Angeles, CA, US
Education
St. Patrick's High School
School
1989 — 2001
Jawaharlal Nehru Technological University
B.Tech, Electrical & Electronics
2003 — 2007
SCIT - Symbiosis Centre For Information Technology
MBA, IT Business Management
2010 — 2012
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