Suryanshu Panda
Head of Business Strategy - Technico || Ex-Founder - Chef Junction || Ex - Tata STRIVE & Reliance Brands Limited || Budding Entrepreneur of India Awardee || Masters\' Union - Cohort\'24
- Role
- Head - Business Strategy & Implementation at Technico Industries
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Suryanshu Panda
I am an entrepreneurial spirit with a passion for making a positive impact in the…
Experience
Head - Business Strategy & Implementation
May 2024 — Present · Gurugram, IN
Leading strategy & growth for Technico Innovative Products, A subsidiary of Technico Industries Ltd.Portfolio Brands - Seal-O-Tyre (auto aftermarket) & Ecotechlean (FMCG B2B)Seal-O-Tyre -1. Built pan-India network of 58 distributors with 3 RSMs, 7 ASMs, 33 SEs & 49 DSRs, driving sales via BTL activities & incentives2. Led engagement with top auto OEMs, like Maruti Suzuki, Tata, MG, Mahindra & Hero for supplying our Puncture Repair Kit3. Designed GTM strategies for new car accessories by identifying demand, branding, analyzing pricing & launching in key markets4. Led multi-channel marketing, including influencer campaigns, digital media, exhibitions & riding events to boost product visibility5. Implemented sales force automation & distributor management system, streamlining operations & enabling data driven decisions6. Led partnerships with Apollo Tyres, logistics firms & industries to supply sealant for fleets, reducing breakdowns from puncturesEcotechlean -1. Conceptualized & launched Ecotechlean by leading the market research, competitor analysis, pricing, branding & process setup2. Partnered with 2 facility management firms & 8 industries, securing annual contracts of INR 50 Million within 3 months of launch3. Developed a HoReCa network of 3 distributors in Punjab, Haryana & Delhi NCR, establishing presence in the hospitality sector4. Built & trained a team of 4 PSRs & 3 DSRs, designing training & reporting modules, marketing materials & beat plans to drive sales
Education
Masters' Union
PGP - Technology & Business Management
2023 — 2024
Xavier University , Bhubaneswar (XUB)
Bachelor of Business Management ( BBM )
2017 — 2020
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