Suryansh Surpal
Seasoned Business Leader | Driving Global Growth through Strategic Sales, Marketing, Operational Excellence & E-Commerce | Expert in Brand Management & High-Impact Alliances.
- Role
- Vice President Sales Marketing at Labex K. K. International
- Location
- Ambala, HR, IN
- LinkedIn followers
- 500 followers
About Suryansh Surpal
Vice President - Sales & Marketing (PAN India & Global) We are now Labex, formerly…
Experience
Vice President Sales Marketing
Jun 2020 — Present
In my role, I oversee Sales, Marketing, and Brand Management both domestically and globally, including the development of distribution channels and networks for the organization. I lead the creation and execution of strategic sales and marketing plans, aiming to drive sales growth and enhance customer satisfaction. My responsibilities involve expanding business and markets, nurturing client relationships, conducting thorough market research, and shaping effective promotional and advertising strategies.Furthermore, I identify and explore new revenue opportunities in existing and potential markets. I am responsible for crucial aspects such as Product Marketing, Product Pricing Strategy, Global Marketing Strategy, and Channel Strategy. I also gather Market Research, Competitive Intelligence, and Customer Insights to facilitate informed business decisions.I manage Digital Marketing initiatives and devise Internet Strategic Marketing approaches, while also overseeing Social Media Planning and Management. Additionally, I excel in delivering impactful presentations and representing the company at conferences and trade fairs. I play a key role in driving International Marketing Expansion and managing New Global Channel development. I am actively involved in Corporate Communication and liaise with Government entities to ensure compliance and smooth operations.Moreover, I am accountable for the development and management of both B2C and B2B Customer Relationship Management (CRM) systems. I conceptualize and execute demand-generation marketing programs and possess expertise in E-mail marketing. I am skilled in delivering compelling product presentations and have extensive experience in overseeing New Product Launch Programs from initial production stages through to end customer delivery. Operating within the organizational hierarchy, contributing to high-level decision-making processes.
Education
Kurukshetra University
Bachelor of Commerce (B.Com.), Business Administration, Management and Operations
1997 — 2000
Army School
Senior Secondary, Business/Commerce, General
1984 — 1997
Indian Institute of Export & Import Management
PGDM, International Business
2000 — 2002
Skills
- Business Alliances
- Business Strategy
- New Business Development
- Business Planning
- Business Development
- Marketing
- Marketing Strategy
- Marketing Management
- Marketing Communications
- Sales
- Sales Management
- Sales Operations
- Operational Excellence
- Sales Process
- Sales Presentations
- Strategic Communications
- Internal Communications
- Public Relations
- Relationship Management
- Relationship Marketing
- Product Categories
- Brand Development
- Brand Management
- Brand Awareness
- Branding & Identity
- Brand Implementation
- Operational Planning
- Quality Management
- Information Management
- Strategic Partnerships
- Strategic Sourcing
- Supply Chain Optimization
- Crm
- Management
- Strategic Planning
- Negotiation
- Risk Management
- Team Management
- Data Analysis
- Product Management
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