Surya N.

About Surya N.

Welcome to my LinkedIn profile! I\'m Surya Nookala, currently serving as the Head of…

Experience

1. Associate Director Growth (Us)

   Hike

   Jul 2025 — Present · Hyderabad, IN

   NOTE: The organization Shut Down on October 4th owing to RMG ban in India.• User Acquisition: Efficiently spending $400K/month across Meta, Google, Apple Search Ads, TikTok and Programmatic channels.• User Acquisition: Reduced CAC from 370$ to 160$ in 3 months via Creative Optimization & Channel optimization techniques• Growth: Drove D7 ROI up from 1.2% to 4.98% & D7 LTV / CAC up from 1.5% to 7.7% via Missions & Offer Optimizations• Growth: Increased D7 Deposits by 4X by optimizing funnels for D7 conversion % and Average First Deposit amounts.• SEO & ASO: Ranked 40 KW in top 30 & 7 KW in top 3 within 2 months of launch• (AI SEO): Increased traffic (Open AI & Perplexity) from 0% to 10% citation in 2 months + drove 1M Reddit post impressions in a month• Creative Production: Leveraged AI, automated creative analysis pipelines & Creative A/Bs to ensure 70% creatives success rates• Product: Missions & Clever tap journey experiments that resulted in 6.5%(abs%) uplift in FTD% & 11.5% Uplift in D7 Deposits• Product: Pivotal in implementing Apple pay nudge for New users that helped increase deposit SR by 12%

Education

• National Institute of Technology Warangal

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2009 — 2013

• MICA | The School of Ideas

  Post Graduate, Digital Marketing

  2018 — 2019

• SPJIMR SP Jain Institute of Management & Research

  PGDM, Marketing & Analytics

  2015 — 2017

• GrowthX®

  Top 1% Growth leader community, Growth

• University of Virginia

  exchange Program, Marketing Analytics

  2016 — 2016

Skills

• Microsoft Office
• Sales
• C
• Matlab
• C++
• R Software
• Sas Programming
• Powerpoint
• Microsoft Excel
• Engineering
• Microsoft Word
• Analytics
• Business Strategy
• Marketing
• Team Management
• Market Research