Suryam Prakash Srivastava

About Suryam Prakash Srivastava

Currently working as a Performance Marketing Manager at Red Pvt Ltd, Pune, where I lead end-to-end digital marketing strategies focused on performance, scalability, and ROI-driven growth.With a strong expertise in Google Ads and Meta (Facebook & Instagram), I specialize in building and scaling high-converting lead generation campaigns, optimizing budgets, and delivering measurable business outcomes. What I Do:• Plan, execute, and optimize performance marketing campaigns across Google & Meta platforms• Drive high-quality lead generation and customer acquisition strategies• Manage and allocate budgets effectively to maximize ROI and reduce CPL• Handle day-to-day campaign monitoring, reporting, and performance analysis• Create high-converting ad creatives including graphics, videos, and compelling ad copies• Execute A/B testing and conversion rate optimization strategies• Lead digital marketing teams, aligning creative, strategy, and execution• Manage complete digital ecosystem including SEO, social media, email marketing, affiliate marketing, and website management• Leverage AI tools and automation for smarter targeting, creative production, and campaign optimisation Professional Journey:I bring a diverse professional background with 7+ years of experience in the banking sector, having worked with reputed organizations like ‘Sahara Life & Axis Bank’, which helped me build strong analytical, operational, and customer-centric thinking.Transitioning into digital marketing, I gained hands-on experience across multiple organisations including:• Ebullient Ventures Pvt Ltd (Digital Marketing Executive1.5+ Year)• Topline Print Media Pvt. Ltd.(1.5 Years)• Cosciitech Pvt. Ltd.(Sr. Consultant - Digital – 6+ Years)• Moospring Dairy Farm Pvt. Ltd.(2+ Year)• Firstkey Realtors Pvt. Ltd.(2.6 Year)These experiences have equipped me with the ability to understand diverse industries and execute data-driven marketing strategies that deliver real business growth. Core Skills:• Performance Marketing (Google Ads & Meta Ads)• Search Engine Optimization (SEO) & Search Engine Marketing (SEM)• Social Media Strategy & Management• Content Marketing & Creative Strategy• Email Marketing & Marketing Automation• Analytics, Data Interpretation & Reporting• A/B Testing & Conversion Optimisation Education:Bachelor of Commerce (B.Com) – Chhatrapati Shahu Ji Maharaj University, Kanpur, India🤝 Let’s Connect

Experience

1. Performance Marketing Manager

   BlisssRED Pvt. Ltd.

   Apr 2025 — Present · Pune Division, IN

   As a Performance Marketing Manager at Red Pvt Ltd, I drive end-to-end digital growth strategies focused on high-quality lead generation and ROI optimization across platforms like Google Ads and Meta (Facebook & Instagram).I specialize in planning, executing, and scaling performance-driven campaigns with a strong focus on data analytics, audience targeting, and conversion optimization.Key Responsibilities & Achievements:• Managed and optimized multi-channel paid campaigns across Google and Meta platforms, ensuring maximum ROI and cost efficiency• Developed and executed lead generation strategies aligned with business goals and revenue targets• Handled daily campaign monitoring, reporting, and performance analysis to identify growth opportunities• Allocated and managed advertising budgets effectively to achieve optimal cost-per-lead (CPL) and return on ad spend (ROAS)• Created high-converting ad creatives including graphics, videos, and copy in collaboration with design and content teams• Implemented A/B testing strategies to continuously improve campaign performance and conversion rates• Leveraged AI tools and automation techniques to enhance campaign efficiency, targeting, and creative production• Delivered detailed performance reports with actionable insights for stakeholders and decision-makingWith a strong blend of analytical thinking and creative execution, I focus on scaling brands through performance marketing, innovative strategies, and continuous optimization.

Education

• Chhatrapati Shahu Ji Maharaj University

  B.com, Business/Commerce, General

  2009 — 2013