Surya Kant Jaiswal

WORK HISTORY

EDUCATION

ABOUT SURYA KANT JAISWAL

Deputy General Manager - MarketingSpecialising in Digital Marketing, CRM, Home Delivery, Mobile App Marketing, and e-CommerceWith over 18 years of experience in marketing and brand positioning, I lead digital marketing initiatives across various industries including FMCG, Dairy, Footwear, Sports/Athleisure, Food Delivery, and Cattle-feed. My expertise spans:Digital Marketing & Brand Campaigns: Creating fresh, exclusive brand campaigns and liaising with agencies, vendors, influencers, celebrities, and freelancers.Mobile App Marketing: Managing loyalty and rewards programs, home delivery (shopping, subscription), and customer relationship management (CRM).Media Strategy & Planning: Executing 360-degree campaigns including TV/Radio, Print, OOH, and Digital (Website, WhatsApp, SMS/Email, SEO, SEM, Social Media). Proficient in Google Ads, Meta Ads, Programmatic Ads, and Affiliate Ads.Budgeting & Projections: Developing and managing marketing budgets and projections.Collaborations: Partnering with national and international brands to support branding and sales efforts.CRM & Feedback Tools: Monitoring and optimising CRM and feedback tools for enhanced customer engagement.Video Commercials: Conceptualising and evaluating effective Television commercials.Performance Analysis: Analysing performance reports (ROI, KPIs such as website traffic, leads, cost per lead, organic ranking, open rates) for management review.Tools & Platforms: Proficient in CleaverTap, Affle, AppsFlyer, Zoho, Salesforce, Google Analytics, Magento, Shopify, WordPress, AWS, and Bizom.Market Research & Survey: Conducting market research and surveys to inform strategic decisions