Suryadip Bhattacharjee

American Express | IIM Indore ’24 Director’s Merit List | Jadavpur University | IIT Bombay

Role: Analyst - Marketing Analytics at American Express
Location: Kolkata, WB, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Suryadip Bhattacharjee

Currently working in Paid Search Card Portfolio Analytics team for US Consumer market at…

Experience

Analyst - Marketing Analytics
American Express
Jan 2025 — Present · IN
Manage Paid Search campaigns across Google Ads and Microsoft Advertising, driving performance through structured bidding strategies, budget pacing, and keyword management.Implement optimal bid guardrails, discovered through Drafts & Experimentation (D&E), regular Search Query mining and applying creatives and ad copy best practices to improve efficiency, reduce wasted spend, and capture high-intent opportunities.Set up robust data pipelines for offline reporting, monitoring and easy access of full funnel data for analysis

Skills

Microsoft Office
Autocad
Aspen Plus
Python
Matlab

Contact information

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Work email
•••••@americanexpress.com
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Current company

American Express

Financial Services · 10K employees · World Financial Center, 200 Vesey Street, New York, NY, 10285, US

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

americanexpress.com

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About Suryadip Bhattacharjee

Experience

Analyst - Marketing Analytics

Skills

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