Surya Yerra
Commercial Team Lead at Diageo India
- Role
- Commercial Team Lead at DIAGEO India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Surya Yerra
Surya is currently working with Diageo India as a National Shopper Marketing manager for New Prestige.Prior to Diageo, he worked with Colgate - Palmolive India in Customer Marketing, Direct trade - Key account s Management. He handled AP/TG market as a Customer Development - AM.Surya has a result driven track record in setting up new product categories & launching products in personal care industry for MNC\'s with special focus on establishing distribution network in emerging markets. He successfully delivered sales and profit targets in dynamic and challenging environments across Beauty-Personal Care / Oral care markets.His specialties include Key accounts handling, Direct Trade & Modern trade business planning, Product launching & Conceptualizing End to End IMC for New products,Channel Sales, Distribution set up, New Category & Product Launch, Business Planning, Team handling & Training.He worked as an Area Sales Manager in the Beauty personal care Industry with L\'Oreal India and handled the General trade, Modern Trade & Superstockist business in Bangalore & Andhra Pradesh across his stints.He completed the Young leadership program at L\'Oreal as a Management Trainee and worked in the Consumer Products Division & Salons Division spanning across territories like Chandigarh, Himachal Pradesh & Mumbai.He pursued his MBA from IIM Kozhikode in General Management. Surya interned with L\'Oreal India Pvt Ltd in 2016 where he worked in the consumer products division and proposed pragmatic methods to maximize business extraction in the Nascent markets of Karnataka for which he received the \"L\'Oreal Best Sales Intern\"award & a PPI Offer.Prior to his MBA, he worked as a QA Analyst at Infosys Technologies and handled Business Intelligence reporting projects in the Manufacturing domain using SAP Business Objects to clients like CISCO.
Experience
Commercial Team Lead
Dec 2024 — Present
Education
Sreenidhi Institute of Science and Technology
Bachelor’s Degree - Jawaharlal Nehru Technological University, Electronics and Computer Engineering
2008 — 2012
Indian Institute of Management, Kozhikode
Post Graduate Program in Management, General Management
2015 — 2017
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