Surya Vamsi
Digital Marketing Head | 8+ Yrs Exp | Performance Marketer, SEO & Email
- Role
- Head of Digital Marketing at Dmpe Tech
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Surya Vamsi
At DMPE Solutions, my role as Head of Digital Marketing encompasses leading a dynamic team in deploying data-driven marketing strategies and AI-powered automation workflows. We\'ve elevated customer engagement and conversion rates through the tactical use of Adobe Analytics & Adobe Campaign, demonstrating my proficiency in campaign management and technical leadership. The team\'s efforts in training AI models and optimizing campaign processes have enhanced the productivity and scalability of our tools, positively impacting stakeholders. With a strategic focus on personalized content delivery and keyword segmentation, we\'ve crafted campaigns that resonate with our audience and set new benchmarks for efficiency in the digital marketing landscape.
Experience
Head of Digital Marketing
Apr 2023 — Present · Bengaluru, IN
Digital Marketing Head at DMPE Solutions, Bengaluru, Karnataka April 2023Spearheaded the development and execution of personalized, data-driven marketing campaigns using Adobe Campaign, ensuring optimal customer engagement and improved conversion rates.Managed and guided a team of six digital marketing professionals, providing technical leadership in campaign design, deployment, and optimization.Played a pivotal role in training AI models for AlHub, with a focus on enhancing automation workflows, dynamic content delivery, and keyword segmentation for campaign efficiency.Optimized campaign processes to improve the productivity and scalability of AI tools, benefiting both internal and external stakeholders.Increased website traffic and lead generation through advanced segmentation, multi-channel campaign strategies, and targeted marketing efforts.Collaborated with influencers in the UAE, integrating their contributions into tailored email marketing campaigns to expand the company\'s market reach effectively.
Education
Duke University
Product Management
2022 — 2022
Swami Vivekananda Institute of Technology
CSE
2012 — 2016
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