Surya Raj B
Managing Director | Product & Marketplace Growth | Building Consumer & Healthcare Brands with Execution Discipline
- Role
- Managing Director at Backero Private Limited
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Surya Raj B
I’m the Managing Director at Backero Private Limited, where I drive product strategy, operational execution, and marketplace growth for consumer and healthcare brands. Backero builds products rooted in real consumer needs, rigorous validation, and sustainable business fundamentals — not hype.My focus:Product development & commercialization from concept → launch → scaleMarketplace execution across Amazon, Flipkart, JioMart, Q-commerce & D2CBuilding teams with ownership, accountability, and measurable KPIsEnsuring compliance, unit economics, and repeatable growthI don’t chase vanity metrics. I build systems and products that generate real revenue and durable brand equity.Open to strategic partnerships in product innovation, retail execution, supply chain optimization, and marketplace expansion.
Experience
Managing Director
Aug 2024 — Present · Coimbatore, IN
Education
RVS School of Computer Studies
Bachelor's degree, Computer Programming, Specific Applications
RVS School of Computer Studies
Master's degree, Computer Science
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