Surya Raj B

Managing Director | Product & Marketplace Growth | Building Consumer & Healthcare Brands with Execution Discipline

Role
Managing Director at Backero Private Limited
Location
Coimbatore, TN, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Surya Raj B

I’m the Managing Director at Backero Private Limited, where I drive product strategy, operational execution, and marketplace growth for consumer and healthcare brands. Backero builds products rooted in real consumer needs, rigorous validation, and sustainable business fundamentals — not hype.My focus:Product development & commercialization from concept → launch → scaleMarketplace execution across Amazon, Flipkart, JioMart, Q-commerce & D2CBuilding teams with ownership, accountability, and measurable KPIsEnsuring compliance, unit economics, and repeatable growthI don’t chase vanity metrics. I build systems and products that generate real revenue and durable brand equity.Open to strategic partnerships in product innovation, retail execution, supply chain optimization, and marketplace expansion.

Experience

  1. Managing Director

    Backero Private Limited

    Aug 2024 — Present · Coimbatore, IN

Education

  • RVS School of Computer Studies

    Bachelor's degree, Computer Programming, Specific Applications

  • RVS School of Computer Studies

    Master's degree, Computer Science

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Surya Raj B — Managing Director at Backero Private Limited in Coimbatore, TN, IN | Unifers