Surya Prakash Reddy
General Manager Marketing @ACT FIBERNET
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WORK HISTORY
General Manager Marketing @ACT FIBERNET
Hyderabad, IN
Generated the best equities for the Brand enabling better salience leading to more than 65% market share
EDUCATION
Osmania University
Bachelor of Science (BSC), Mathematics, A
MIT School of Management
1996, Marketing, A+
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communications, Digital Marketing
MICA | The School of Ideas
Advanced Certificate in Digital Management & Communication, Digital Marketing
MITSOM | MIT School of Management
Master of Business Administration - MBA, Marketing, A+
MITSOM | MIT School of Management
PGDM, Marketing, A+
ABOUT SURYA PRAKASH REDDY
Dynamic, results-driven Marketing Professional offering 20 years of comprehensive experience in Marketing, Brand Management, Product Development, Corporate Communication, Public Relations, Sales, Marketing Communication and Business Development in the field of Telecom, Media, Advertising and Infrastructure Industries; presently spearheading the responsibilities with ACT Fibernet (Atria Convergence Technologies Pvt. Ltd.) as Head Marketing. • A Business Leader with experience in Sales (B2C & B2B), Marketing (ATL,BTL, DIGITAL), Logistics, CRM, Production with cross-functional exposure to Finance, HR, IT, Customer Care & Supply Chain and in leading teams across diverse cultures & geographies across urban, semi urban and rural markets across country • Demonstrated risk appetite, high ability to learn, proven skills to quickly analyze the key business drivers, develop strategies and achieve results though focused execution across Media, Telecom, Infrastructure and ISP businesses. • Have worked closely with frontline and support functional roles gives me a unique mix of depth and width in most facets of business management • Demonstrated excellent leadership qualities in aligning, motivating and leading large teams towards the shared vision. The culture of the team is built around Integrity, trust, collaboration, customer centricity and result orientation. • Effective and transparent communicator with excellent relationship building and interpersonal skills. Presently handling the entire gamut of Marketing for ACT FIBERNET (An ACT Group Company), previously worked with large organisations like Tata Teleservices Ltd,GVK Group, Ogilvy & Mather ltd. Eenadu Television etc. and has extensive experience in handling heavy campaigns in excess of Rs.50 crores across South East regional states like – Andhra Pradesh, Karnataka, Tamilnadu, Kerala & Orissa. Besides roll out of PR campaigns across the country.
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