Surya M

About Surya M

As a Digital Marketing Executive at Wipro Technologies, my main focus is driving online growth and optimizing brand presence. I have extensive experience in social media marketing, content creation, SEO, SEM, and email campaigns. My expertise lies in crafting strategies that not only deliver measurable results but also significantly enhance customer engagement.One of my key strengths is managing Google Ads and Meta Ads campaigns. I design targeted ad campaigns that maximize ROI by using data analytics and consumer insights. For example, at Wipro, I\'ve led campaigns that increased brand visibility and drove significant traffic to our clients\' websites. My work involves keyword research, writing compelling ad copy, conducting A/B tests, managing budgets, and analyzing performance metrics to ensure our goals are met.In addition to ads, I handle various digital marketing activities. I create engaging content for social media, optimize websites for search engines, and develop email marketing campaigns that effectively reach and convert our audience. I collaborate closely with other teams to ensure our marketing efforts are cohesive and integrated.I’m passionate about the dynamic world of digital marketing and enjoy helping businesses thrive in this space. You can check out my work on my website, DigiPulseWave. I’m committed to contributing to your marketing success by enhancing your brand\'s online presence and driving impactful growth

Experience

1. Digital Marketing Lead

   Tbot Systems

   Jun 2025 — Present · Bengaluru, IN

   As the Digital Marketing Team Lead at TBot Systems, I drive strategic digital growth across paid media, SEO, website optimization, and brand marketing. I lead a high-performing team, collaborate with clients, and manage full-funnel B2B marketing initiatives that strengthen visibility, improve lead quality, and support revenue objectives. My role combines performance marketing, leadership, and end-to-end digital execution.Key Achievements & ResponsibilitiesLead and mentor the digital marketing team, overseeing campaign planning, execution, optimisation, reporting, and performance governance across all digital channels.Manage complete Google Ads operations including keyword strategy, audience segmentation, ad copy optimisation, landing page alignment, and ROI-focused budget management.Conduct competitor analysis and market research to enhance B2B targeting, positioning, messaging, and digital growth strategies.Oversee website design, UI/UX improvements, CRO strategies, and SEO execution to improve organic ranking and user experience.Drive B2B marketing initiatives including brand campaigns, email marketing workflows, client communication, and co-branding activities to enhance credibility and lead generation.

Education

• Government First Grade College, Govt. Middle School Annex, Near NES Office, Yelahanka, Bangalore -560 064.

  Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services